Twitter is a social media platform that is a great place to grow a business. However, you need to know that things tend to move at a very quick pace here. On average, and according to research, a tweet has an 18 minute lifespan. There are over 7k tweets sent each second.
This means that a tweet’s shelf life is around 4 times less than what you post on your Facebook account or page. It is this fact that makes it very hard to create a message that actually sticks and make a considerable impact that you desire. You may be on Twitter, but you are lost somewhere in that crowd. This means that you may not get the kind of attention that you require to get your product out there and improve ROI.
This is the main reason why you have to think of the strategies that you are going to apply to have a significant impact on this platform. You really have to try as much as you can to get the attention of people if you want to market successfully on Twitter.
It is not always easy to tell what works and what does not and you can waste a lot of valuable time on things that will give zero returns.
Twitter handle, header, and profile photo
You need to select your header image, your profile photo, and Twitter handle that you will use for the account. You need to choose a handle that people can easily recognize. It should be simple and short to make it memorable and help people to tag easily. If someone does a name search, they can use your handle to locate the business page.
It is always important to stay consistent on all your social profiles. This has to start with the names that you use. If you happen to choose something that is not the same as your company or brand name, you will confuse people and finding your page will become hard. Be innovative and find something that is easy on people’s tongues. Make sure you use the handle you choose on all your accounts without adding any unnecessary characters that can make it hard for people to find you. You can opt for a handle that rhyme with the brand name.
Do not use numbers that are irrelevant or even punctuation marks. Keep it as short as possible without sounding ridiculous. A short name is much easier to mention when other brands and users want to. The reason why longer names may not be mentioned is the fact that there is a character limit on Twitter.
You will need to apply a profile picture that is not only memorable but also easily recognizable. You could use your company logo here, as it will definitely nurture awareness for your brand. Such a logo sticks to the mind of the people the more they see it. It is important to brand consistently.
Your bio
It is very essential that you optimize the personality of your brand. The bio should be 160 characters and it highlights the company just under the profile photo. It should be though lit carefully for it to work wonders.
You do not have to write something difficulty. Keep it simple and sweet. Do not complicate it, but make sure that the information given is accurate. You need to inform people what your brand is all about and add some humor or personality. You can add something original or even use a joke. You should feel free to brag too, especially about the accomplishments that you have secured so far.
Make sure that the bio will attract people who are within the audience that you are targeting using a language that they can understand. Make use of Hashtags to ensure that people find the account when particular words are used.
The best time to tweet
There are some days within a week and some hours during the day when there are more users online than others. This may be affected by location as well as the time. When more people are online, there is a higher chance that they will engage with the posts made. Identify the spots and post your tweets then. This will help you to get many clicks, boost engagement, and get impressions. It has been noted that the tweets that are usually posted starting Friday and all through the weekend happen to have a much higher CTR in comparison to the other weekdays.
The best time to make a post depends on the audience. You need to test content and see how it performs during different times. This is the only way you can know with certainty what works and what does not.
When you discover the best time, you can then utilize scheduling tools to post at a scheduled time.
Using Hashtags
As much as Hashtags are important, you need them to use them carefully and keep them at a minimum. The tweets that have Hashtags get more engagement in comparison to the ones that do not.
Having over two Hashtags dampens things and the engagement drops significantly. Use the right Hashtags bit does not overuse them because things may lose meaning. It is essential; that you use Hashtags that will actually add context to the tweets. Various tools can help you pick the best Hashtags by checking their strength before they can be applied.
Conclusion
Being relevant and interesting can help you stay afloat on Twitter. You should try to post every occasionally and engage with the audience while you are at it. It is also very thoughtful to add some images to the tweets because they end up getting more clicks and shares. When you are adding images, ensure that they are closely related to what you have just tweeted as this helps you remain relevant.
Category: social media marketing
Keywords: Twitter, tweets, Hashtags, Twitter handle
Tags: social media marketing, Twitter marketing, digital marketing, content marketing
