Twitter is becoming a highly popular social media platform which companies are manipulating proactively in marketing their brands and products or services. This dynamic social media network has gained a high volume of subscribers to be considered a potential marketing platform that could boost business sales and profits.
One of the vibrant market trends of today for online marketing is videos. Businesses are discovering the strong influence videos have on consumers; with the incorporation of videos, companies could promote their brands and offerings on Twitter to enjoy more web traffic and sales while boosting brand presence in the marketplace.
Videos on Twitter
Video marketing is often overlooked by many companies in their online marketing endeavors until it is too late. Videos on Twitter are highly effective in drawing the right types of business leads and customers to the business shores. Promo videos which are informative and interesting could provide a rich online experience for targeted viewers and subscribers on Twitter instead of using images or text.
Videos form a dynamic way in allowing brand supporters and social media followers a good opportunity to understand the brand and marketer better and faster. This would establish the brand or business name quickly in the market for a wider scope of audience that would interact with the company.
It is a fact that Twitter is embracing videos on its platform to attract more fans and followers. Market surveys reveal that Twitter stats and trends are increasing as businesses in many industries are engaging videos on Twitter.
More and more Twitter users are found to be interacting with their favorite brands and businesses. There are millions of visitors on this platform every month which could be tapped by business owners and marketers.
Live Video Streaming
Twitter has many vibrant marketing tools and features which business owners and marketers could manipulate to boost their marketing outcomes. This includes a live streaming of videos of up to 16 live streaming channels that cover a wide range of contents such as sports, news and entertainment.
It is not surprising that live videos are highly favored by web consumers who want to be updated with the latest information about a brand or business. Live videos which display interesting contents are entertaining to web viewers who enjoy the privilege of being the first ‘in the know’.
Business owners and marketers could use this dynamic marketing tool to be viewed as an industry guru or skilled expert with the latest news and events presented to a live audience. Those with charisma should manipulate live videos to promote themselves and their brands to interest targeted niche markets if they can present marketing information accurately and interestingly to their audiences.
Twitter Video Ads
Another form of video marketing tools which could be deployed on Twitter is video ads. These could be highly impactful to businesses of any size to grow and expand their operations quickly.
Since there are millions of Twitter users who ply the platform daily, it makes good sense to advertise on Twitter via videos. Market surveys reveal a higher percentage of web users that would become more favorable to the brand or business after viewing related video ads. This could lead on to higher purchase intentions for more sales and profits generated for the business.
Post a Video on Twitter
It is not difficult to post a promo video on Twitter to draw in the huge reservoir of potential business leads to the brand or business. Twitter has a dynamic record and post feature on videos which could be as long as 2 minutes and 20 seconds. This is sufficient to convey the best of brand or business information to targeted viewers.
The steps involved in developing a video on Twitter are few and simple. The tools required in developing a good video on Twitter are also readily available at low cost; however, it is imperative for the business owner or marketer to plan ahead carefully the format and contents of the video to ensure success.
Good social videos could also be produced using an iPhone or Android by simply recording and sharing the videos directly from the Twitter app. Live videos could be executed with a simple tap on the relevant icon found on the platform. Appropriate edits could be done before sharing the video on the platform. Another cool marketing option is to embed video tweets into a blog for more market exposure.
Twitter Video Contents
There are many kinds of interesting contents which could be used on Twitter videos. A good choice makes a great difference in boosting the market presence of the brand and business. Twitter followers want something that is inspiring, relevant and useful when they view a video on this platform. Hence, Twitter videos need to be more focused on current events and the latest trends which prove interesting to viewers.
Some choice contents for Twitter videos could be personal opinions of entrepreneurs and marketers about industry news and market trends. Followers or interested parties could join the online discussion threads to share their viewpoints and ideas. This would build up the relationships between potential business leads and marketers for more business opportunities.
Good video contents can attract a lot of targeted audiences for the business. Contents that prove to be feasible solutions to impending problems of consumers would draw more responses from the marketplace. Marketers could respond to web consumers’ query or tweet with a solution on video. This may go viral if the solution is highly coveted.
An online contest could be conducted using a video whilst promoting the brand or product. When this type of online contests is properly designed and administered, it can draw a lot of attention and the marketer could leverage on such user-generated information as prime contents of their marketing video.
Conclusion
Businesses that want to get a quick boost to their marketing position in the midst of stiff market competition need to consider social videos as a dynamic marketing tool. Twitter comes in handy with a high volume of subscribers that form the coveted business leads for any business.
