We hit 100,000 subscribers. I
just want to say thank you from the bottom of my heart about hitting 100,000 subscribers. This video is a little late. But in commemoration of
hitting 100k, I'm gong to be showing you how to make $100,000
plus per year as a teacher on YouTube. Or just as a teacher. And I'm going to be
showing you step-by-step what I've done. This is going to be the most
comprehensive video about being a youtube teacher there has ever been. It's
gonna be a little bit long too. But I'm going to show you how to be a teacher. Going to
show you everything, okay? I'm going to literally lay out my strategy and it is
a formula. I want to tell you this. It is a formula. I am a very formulaic
oriented person. I'm going to show you how to choose your niche. And the niche I
began with wasn't the niche I stayed in.
And I'm going to tell you about that. I'm
going to show you how to research other… Research other channels in your
niche. Figure out what the potential is, what you should be doing. I'm going to show
you how to pick your topics that you actually talk about on YouTube as a
teacher. Because remember, it's not about you, it's about giving value to others. So,
you need to be able to pick your topics to give value to what others want. I'll
show you how to do the shoot. The step by step of how you can get all these videos
out. You see me releasing videos every single day. And there's some work that
goes into that. And I'm going to go over. This is… If you're a big YouTube
but you're even gonna want to check out this section is the numbers. I'm going to go
over what numbers you want to be hitting. When you should be expecting traction.
How long it will take to get there, to get your first hundred or thousand or
whatever subs. And I'm going to show you how to take everything you're doing and move
onwards with it.
Kind of how to look at what the videos people are liking and
how to react to what people want at this, you know at whatever times that you're
doing the videos. So, you can optimize, you can look at your numbers and draw
conclusions from them about what to shoot next and what topics and what you
should be doing to make everything better. Now, if you're excited
for this, this is going to be fun.
And I'm going to show you that teaching is actually
one of the most beneficial to society professions and one of the best
industries you can get in right now. Very unsaturated. Let's get to it. I'm going to
lay this all out. Let's have some fun. Okay. So, how do you make $100,000 a year
as a teacher. Now, to let you know a little bit about me. I do a lot of videos
on YouTube but I don't make a hundred thousand dollars a year. I make over a
million dollars a year. I'm not going to go into exact numbers. It's over a million
dollars. Basically, I am almost in the 0.1% okay of income earners. And that's
personal income. That's not business income. That's personal because personal
is what counts. And you can make a lot of money being a teacher. I hear so many
teachers complain about their wages or their salaries. But the reality is you
actually get more back giving out content for free and a lot of my
business is based off of giving out free content on YouTube.
Because if you offer
value to the world, the value will always come back to you. So first, let's dive
into picking your niche. Now, when I started, I didn't know how to pick the
perfect niche. I was just getting into YouTube. I really didn't have a clue. And
it's fine by the way. You don't need to know your exact niche when you're start
but these were the niches that I chose in the beginning and I'll tell you how
they transformed. Now, the niches I picked or the topics I picked to talk about
were digital nomads, quitting your job, affiliate marketing and Google Ads.
My
job before I quit in 2012 was doing Google Ads. So, I figured I could offer
some extremely valuable content there. Being a digital Nomad, I've traveled the
world affiliate marketing is where I made my money. And quitting my job was
kind of a big decision that I figured I could speak authoritatively about. So,
what I did was I shot a number of videos on each of these topics. I shot about
5 videos on each topic. And I kind of mixed them up in how I was releasing
them. I'll go in to how you should release videos, how
often, how consistent and how to do that in a little bit when we get to the
numbers section. I'll take you on my computer. But basically, I did 5 of
these each of these topics.
Shot them all and I drip fed them out and I kind of
mix them up looking at what hit the most. What got the most of views. Now, in doing
research, I wanted to see what niche am I going to be in. What other YouTubers was
I gonna hope to show up in their suggested videos because all the traffic
is in suggested videos or most of the traffic is in suggested videos. Now, all I
did was I actually just went to YouTube and I searched. You know, I searched for a
kind of the words. I wanted to see if there were YouTubers that were actually
getting views or getting traction in talking about the topics that I was
talking about it.
Now, just to give you an idea, some rules of thumb is kind of the
biggest YouTubers in my niche I found were about a million subs and you can
check this out right here. So, we have ODI productions. And he's talking about
affiliate marketing and he has 172,000 views. He has
207,000 subscribers. So, I thought that was pretty
cool. I looked up a lot of search terms. And
the guys that I showed saw showing up consistently. You know, here's Ankur,
here's Roberto Blake, Ryan Hildreth, ODI production shows up a lot. Freedom
influencer and Jay Brown. And I started looking at how big their channels were.
We see Ankur has 200,000.
We see Roberta blake has 400,000. we see ryan
Hildreth has 94,000. Freedom influencer with 350,000. J Browne
with 370,000. And another big YouTuber that showed up
often in myspace was Kevin David who had about half a million subscribers at the
time. And of course, there was Tai Lopez which had about a million subscribers
when I started. So, I did research and I looked at what topics they did that were
trending, okay? I looked at if there was… And there people are viewing their
videos on affiliate marketing, on digital Nomad, etc. So, I said, "Okay, my market is
validated." And I set a goal for myself. I always set
goals and I said, "Okay, I want to have roughly between where I should shoot for
is roughly between a quarter of a million and a million subscribers." Like a
million subscribers will be the… That will be kind of like when I've maxed out
my audience and talking about these topics.
So, I did research. So, when you're
first starting out on YouTube, the hardest thing is going from 0
subscribers to 1,000. And in order to get that initial traffic, you have to
actually the trick. Here's the big trick. And this is the big secret. And this
changed everything for me, is you actually want to focus more on how-to
videos.
So, you want to do maybe around, I say, 15 how-to videos of that 20 video
shoot, right? You want to do maybe about 15. Maybe 10 to 15 videos that are how-to
topics. Let me show you. Now, how-to videos are the essential type of teaching
videos. You're showing people how to do something and people search for these
terms. So, here's Stefan James's channel called
project life mastery. And he did "How to stop trading time for money? How to make
money on YouTube with Dan Locke? How to budget your money? How to make money on
Amazon? How to overcome fear of starting your business? How to stay focused and
achieve your goals?" Now how-to videos are very direct teaching videos.
You know
it's a teaching video if it's a how-to video. And this is the best way to go
around kind of topics. You want to do about 15 of these and then you
want to do about 5 clickbait videos. Let me show you how to pick these topics. So,
here I am on SEM rush. And this is called the keyword magic tool and you can use
it if you want. But what I did was I entered in words such as affiliate
marketing.
And I wanted to search for words that people were searching for
around affiliate marketing because I want to show up in the search. bBecause
when you have 0 subscribers, you need to do videos that have some search traffic
for them. You want to show up in that search when people are searching on
Google or YouTube. And I looked here and I saw the videos that are getting you
know the questions are stuff such as "What is it
marketing? How to start affiliate marketing? Etc." Now, these are questions I
could speak to authoritatively and answer and shoot videos about. But
there's a little but. You would think that you'd want to go for the most high
volume keywords such as what is affiliate marketing and that's wrong. You
actually want to go to the most specific question. Because when somebody is
searching for the question "What is affiliate marketing?", what they're
probably thinking but just don't consciously know how to type is probably
they're looking for this question, is how to make money with affiliate marketing
for beginners.
So, I would do a topic like that. And even though this only gets 210
searches, if you answer this question, it probably…. It's… You're still going to talk
about what affiliate marketing is if you do this video. But most people who are
searching about affiliate marketing are probably thinking about "Well, how do I do
this as a beginner?" So, you want to speak to those people. You want to speak to a
beginner. Not somebody more advanced. Because that's what's going to
ultimately get people watching your video. The next way I pick topics is to
pick the click baity type topics. I would go to ODI productions channel. and
I would click on this tab right here –videos. And I'm going to go over on the
right side here and I'm going to click sort by and I'm going to click sort by most
popular right there. You can see some of these videos are irrelevant.
You know, I'm
not going to do a video on Little Wayne. Believe me, instrumental. And you just
kind of gotta use common sense here. You know if you can't use common sense, you
probably shouldn't be running your own business. But I saw he did videos like
this "How to make a WordPress website 2016 easy?" So, I thought to myself, "Okay,
cool. That's a video I can do and I can do it for this year." I also see, "What is
affiliate marketing and how does it work? How to make a thousand dollars per day
with affiliate marketing?" Now, this is an example of something that people aren't
searching for.
But it's something that people will click on and are interested
in. Now, if you put up clickbaity type titles in your videos, if you don't have
any subscribers, they may not get very much
traction initially until you get a bigger subscriber count'. But I still
suggest you spice those in there. Now, over time, what you do or what I do as
you get more subscribers, is you kind of reverse things. Out of the 2 video
shoot, you might do, 5 how-to videos. And then you might do 15 click baity
titles. Because you know you're going to get some traction on your videos and if
YouTube sees that people enjoy the topic, they'll show them more in the suggested
video column which is where you really grow your channel big. Now, for the actual
shoot, you're going to want to schedule an entire day to shoot videos. And I'm going to
expose one of my little secrets here. Okay, come here. So, my little secret is I
actually film 20 videos a day.
You know what? Frankly, I don't have time to go
every single day to set up cameras, to be have my energy on do my beautiful
comb-over right there. I don't have that time. So, I schedule 20 videos in a day.
And what you do is you then release those videos over time. This isn't my
business. This is just kind of like, you know, my main business is I buy app. You
know… Okay? I market products. So, that's my main business. So, you wang to
kind of batch shooting. So, I say 20 vids a day is kind of a good place to sit.
Now,
another thing I've kind of come to see over time is I like using props. You know,
I have little props that relate to what I do. For me, you know, I'm using
whiteboard, I'm using a computer and you know, I kind of mix it up. I have my money…
My money gun. You know… And I always keep my books around. Because my books are
just… Frankly, they're always around but I I really do want people to know I'm a
reader and I'm a person and I am a real…
You know, this is what I do and this is
how I live. In order to get stacks money… You know like, not everybody
has as much money as me but I bring all this money out here because frankly, I'm
teaching others how to make money. So, it needs to… People need to understand I
have money myself I'm not just here teaching people how to make money
actually secretly broke. I have a lot of money. Yeah, I'm doing… I'm doing well and
I need that to be conveyed and I figure that would be an advantage in this
particular niche and the make money niche.
It would be proof that you know
like, "look, it's right out there." Despite what you see in my ads, I don't actually
spend my money on exotic cars. I rent those cars. I rent helicopters. I don't
own my own helicopter yet. I am a helicopter pilot. You know, just kind of I
do it for fun. But I put all my money in my savings account. You know, I put all my
money… You know, I'm saving up for retirement because that's the smart
thing to do. But however often you can shoot, you want
to drip-feed those videos out at the same time every single day, okay? So, for
me, I release my videos at 8:30 every day. 8:30 a.m; every day. Monday through
Friday. And if you've been a subscriber to my channel you know my consistency is
unbelievable. And I actually got that from Casey Neistat (big shout out)
because he was a YouTuber who really influenced me.
And let me know what
youtuber influenced you the most too. If you're inspiring you know person wanting
to start a YouTube channel, let me know which YouTuber inspired you the most.
Maybe for some of you it's me. For me, it was Casey Neistat. You know… And for
others it might be people like Stefan James or Tai Lopez. But let me know
in the comments which YouTuber inspired you to say, "Ooh! This is something I might
actually want to do." Now, if you can't afford time wise or money wise to do
videos, to do a full day of shooting videos every single month and release 20
videos every single month, then do whatever schedule works best with you.
But the most important thing is consistency.
If you can only get to… You
know, if you can only do a video shoot every 3 months, then release a video
you know once a week, 2 a week. But be consistent. I can't stress this enough.
The consistency is the most overwhelming factor that you can possibly do. Same
time every day and you have to keep this up for a long period of time. I'm talking
you have to commit to this for 6 months until you can actually rule out
if you're meant for YouTube. Now, here are some really valuable numbers. And you may
want to screenshot this, you may want to put this as your wallpaper.
You may want
to put this as a little post-it note on your computer or whatever. But this is
gonna be some really important numbers. And I'm actually going to take you down on
my computer and show you some of the metrics within my own YouTube account so
you can see how this works in action. So, first off, I'm going to go over some numbers.
These are ratios to keep in mind to kind of analyze your videos around. Now, one
important thing is likes versus dislikes. So, generally speaking, you want to have
20 likes for every dislike you have. If you have way more dislikes than this
then that's not good.
But generally speaking, if you're doing good videos, if
you're telling the truth if you're helping people, you should get about 95% people liking your video and 1% of people disliking your
video. Next thing is comments. So, generally speaking, you want… You know one
comment for every thousand views, okay? if you aren't getting a comment for every
thousand views then you're probably doing something wrong.
Okay? So, the next
one is views per video. So, once you start getting subscribers and really… The key
thing is here you're answering questions, right? You're answering questions. You're
getting that search traffic from Google and YouTube. And that is slowly starting
to over time. That will start growing and you'll start getting subscribers. and
once you start getting subscribers, you will only actually expect about 5 to
10% after a week, okay? So for me, you know, I have a hundred thousand some
subscribers. So, I only expect my videos to do maybe 5 to 10 thousand views,
okay? Why? I don't know. Sometimes those videos boost up months later. I don't
fully understand the algorithm but this is… This is what I do know: Now, the most
important metric as a teacher you want to watch out for he's average watch time.
Now, average watch time is the most important
metric you can look at. Now, here's the reality: If your average watch time is a
minute or 2 minute as a teacher, it means you're probably not doing your job,
right.
You're either not interesting enough or you're not teaching valuable
enough content or that there's a disconnect between your headline and the
content you're actually delivering. But for whatever reason it is, you need your
average watch time about 4 minutes or above. If it's not above 4 minutes as
a teacher then you're doing something wrong and you need to focus on improving
that.
Now, ways to improve average watch time can be a myriad of things. One is
you could be more interesting. 2 is you could use… You know, you could
change the tonality of your voice. Another one is you could actually jump
in between different settings. So, I teach a little bit on here, I teach a little
bit on here. And I'm going to actually take you into my stats in just a second.
Now,
what I just did is I future paste you. I laid out what I'm going to show you in the
future. Because we're going to get into that in a
second. But that keeps your average watch time going. Another thing you want to do
is editing. You know, I don't do too much editing in my videos. But if you look at
other channels. They rely a lot on having funny edits or funny things going on, etc.
To be a teacher, you've got to be entertaining.
We all remember university or college and how just mind-numbingly boring those
professors are. It's really sad.
But the future of Education has got to be
entertaining. That was actually a quote from Elon Musk. Elon Musk said education
should be like a Batman movie. There should be special effects, there should
be ups there should be downs. There should be character development, etc. And
last but not least is there's a spike time. And this is what I'm going to show you
on my computer is generally speaking, you'll see your views go up. If you are
doing everything consistently, if you are consistently posting videos every 6 to
10 weeks, okay? And let me just put that on there.
The YouTube gods… And this is
what I've seen. The YouTube gods will favor you with more traffic and they
will kind of notch you up into a different demographic than the suggested
videos column. And you will be exposed to a new group of
people. And if you're doing everything right for another 6 to 8 weeks,
they will expose you to more people and so on and such forth. But that's 3
months, you know? So, this takes time. And that's why you have to do this. You have
to commit for 6 months of consistently posted videos if you want to make this
good.
Now, let's get onwards. Let's look at the stats right here and have some
fun. Okay, so when you set up a YouTube channel, you'll get access to what's
called the creator studio right here. I still use the classic version but that's
going to be deprecated soon. But this is the thing I look at. I started posting videos
regularly out in August. I had some videos on my channel. But what you'll see
is kind of uncanny. So, you'll see right here is when I started posting videos.
Every roughly 6 to 8 weeks, we look… We see our first spike over here, okay?
About 6 weeks later and they will expose you to a new audience if your
videos do well in a broader audience.
If you're entertaining enough, if you're
delivering valuable content, etc. Then that you will set a new baseline. See
that? So, I started posting videos and I set a new baseline. It went up a little
bit, okay? If you look at this, another 6 to 8
weeks later, a spike and a new baseline right there. And if you look again,
another spike and then sort of a new baseline.
And right here again you'll see
the YouTube gods, another spike and we have another new baseline. But the point
is you have to stay consistent. If you don't stay consistent, you won't see
these. These will determine whether you set a new baseline for your audience. So,
how i optimize my topics over time is what I do is not too difficult.
I
actually look at my this section, real time activity. Sorry, this interface is a
little new for me. And I'll click this, "see more". And what I'm interested in is
what videos are people most interested in my channel? And these are the top
videos that people are interested: Make hundred dollars per day with Facebook
with this one trick. Make $100 per day with Google with this
one trick? How to make 30 dollars an hour using apps on your phone. These are my
top trending topics right now. Therefore the videos that I'm going to do
next, if I know anything about how to make $100 a day on another, using another
traffic source, I am going to do a video on that. That's exactly what I'll be doing.
I'm going to show people other free traffic sources.
And that's what I realized very
quickly. People don't want to learn advertising on YouTube. They want to
learn that within a course. It just YouTube is not the preferred
place for people to learn how to pay money. Most people on YouTube want to
learn how to do affiliate marketing for free. So therefore, that's what you want
to give people. If people want to learn free traffic methods then you give them
free traffic methods. And that's what I focus on on my channel now. Okay, so that
is becoming a YouTube teacher in a nutshell. And it's a lot of stuff, it's a
lot of work. It's a 6-month minimum commitment. But it will pay off. And if
you are committed to doing this, there are teachers have that have millions of
subs in weird niches. You know, there's this person Sean Woods who teaches
people how to make animal traps. Wild animal traps. How to catch mice, how to
catch skunks, how to catch raccoons, how to catch anything. and he has 1.3 million
subscribers at a business of apparel and everything.
So, you can do anything you
want. But make sure… You know, hopefully this
helps you a little bit in your journey. And if this helps you out, let me know.
Just let… You know, I really want to know if this helps you out. Type in "This helps
me out." And let me know what was the most impactful thing that you learned in this
video because it took me so long to learn what I just told you today. It was
such a struggle. So, many hours spent and you're having it served up for you for
free on a silver platter. Please just do me the service of letting me know how
this helps you. What specifically helped you. And if this is your first time on my
channel, make sure you hit that subscribe button.
slam that notification bell. Pop-pop-pop! And
like this video. And if you want to learn more about how
i actually monetize as a teacher, because i didn't go into the money yet, right? I
didn't go into the money.
But basically, I monetize everything
through affiliate marketing. And i talked about that business model in my money
club. You can click join in next to the subscribe button. And affiliate marketing
is my main thing. So, hopefully that gives you a big overview of things. And as
always, people. There are options available. You do not need to go to
college. You do not need to work a job. You do not need to live like a slave in
today's day and age. and all I go over on this channel is ways that you can earn
money for yourself. So quit college, quit your job. Take control of your life and
remember, use social media as a tool to get to your goals.
Don't let social media
use you. Use social media to learn. Use social media to make money. Don't let it
control you because for the majority of people those
notifications those blinks, those groups, everything is there to get you back. So,
the first step you can take just turn off all those notifications of things
that are unuseful for you and let you determine when you go to the social
media and take your life to the next level. Live free. Take back control. Talk to
you soon..
