The day to day living involves people meeting, sharing ideas, connecting, and communicating at different angles and levels. However, we always part ways and the things we did together become only a memory. This is the same thing that we see in some social platforms such as Snapchat. The Snapchat concept is a very simple one. You need to live in real time or moments will just pass you by without much warning. The audience on Snapchat is active and according to research, snapchatters usually open this app up to 18 times on a single day. That is why so many snaps are shared on a daily basis numbering billions.
As a marketer, it is always reasonable to help your business achieve the greatest heights possible. This platform gives you the opportunity to do just that every single day. The thing is that most local marketers are not too keen on expanding a social presence on this social platform.
In a typical scenario, the early adopters usually get the greatest returns on investments made. When channels are established, the costs go up as well because of the competition that starts to build slowly but steadily. All advertisers work hard to get the attention of the consumers as much as possible. This is one of the reasons as to why the digital advertising costs keep on going up. It is important to evaluate how reasonable it is to use Snapchat for your marketing strategies and there are things that can help you achieve success.
Creating experiences
The most popular thing on Snapchat is the Snapchat stories which only last for only 24 hours. These are usually video and image collections and they can be used to provide content that is personable. You can share testimonials, teasers, special offers, live events, fun facts, and also demos. The above are great ways of getting up close and personal with the possible customers. Offer them content that is uncut and authentic that allows the public to see the team the way it is. Don’t make it too perfect if you want to touch the hearts of your followers and gain their trust.
The other thing is to keep the stories as concise as possible. There is a need to give some impact within the shortest time possible by offering only a glimpse of what you are about. This allows them to stay interested and they will have the desire to see the whole story. This will keep them following and waiting for more.
Promotions
We have already established that the stories that you share will only be available for 24 hours after which they disappear. This offers you a great opportunity to do some promotions and flash sales. It has been noted that around, 68 percent of the snapchatters could buy on impulse when the opportunity presents itself. You can use call to action statements that encourage people to purchase your product. Usually, scarcity will entice urgency and this is what drives sales. However, you should be ready to deliver on the promises that you make if you want your brand to gain popularity. The good news spread fast, bad news even faster.
Call to action
You are marketing and so you will definitely need to encourage people to take some kind of action when everything has been said and done. Be sure to include links to, your website in your stories and snaps. This is a perfect way in which your followers can convert into customers. Have links that encourage the audience to sign up for your newsletters. This is one of the best ways to add on to your email list. You should also add links that will direct the audience to contact forms, blog posts, products on sale, as well as pages that offer much more information about who you are and what exactly you deal in.
Come up with a landing page that is easy to use and understand. The best thing is that when you offer valuable content and when your products and services are great, the snapchatters will definitely pass the information to other like minded individuals.
Offline advertising
Snapchat now operates as a public company and therefore, more advertising formats that are affordable are available. The objectives of the ads involve creating brand awareness, app installs, and website traffic. Even though there is a minimum amount that you can spend on the advertising, your campaign can stay up for as long as you want it to.
One of the issues that people have with advertising on social media is, not knowing whether the ads actually encourage foot traffic. There is snap to store which helps solve this problem. The feature will show you how many of snapchatters actually visited a given location after they saw the ad that was shared. However, not everything is captured because the app has to be open if it is to be tracked. If the snapchatters visits while offline, you cannot tell. Snapchat has very high engagement and it is used all through the day regardless of what is happening. You can try to encourage people to use the app when they come to your location. You could extend some special offers for those who do so you can track just how effective your ads are at driving foot traffic. Geofilters can also be perfect.
Filters
This design may be used on photos taken within the app. These filters are available within a designated area, and it allows you to make snaps contextual in nature. This is a great way of informing people about the things that are going down that could actually be interesting to them. This is one of the best ways to promote a launch, promotion, or events related to you and your brand. You can have geofilter that will be available when one is at the venue in case you are hosting an event. Attendees can then use it and then share the photos and everyone will see more details about your event. This works to your advantage since people will become more aware of the product, the service, or event.
Conclusion
Snapchat holds a lot of potential and it is important to exploit it even as it expands the way it operates. Social media can take your brand to a higher level. Always experiment, then analyze how people react, and optimize to be even better.
Category: social media marketing
Keywords: Snapchat, snaps, stories, promotion
Tags: social media marketing, Snapchat marketing, digital marketing, online marketing
