Communicating with your consumers and prospects is one of the most important things that you can do for your business. It is important to be understood and therefore you should consider the kind of content that you give as well as the language it is delivered in. If you are targeting new markets, then you will definitely have to work harder. If you are going international, then you have to appreciate the diversity, culture, and language that is applicable in such a place. With the international clients, you definitely have to make your marketing and sales strategies to be satisfactory.
One of the things that you will have to deal with once you pass geographical boundaries is the language barrier. It gets even worse when the language that is used in the target region is not what you are accustomed to. As such, you will need to deal with that particular barrier by making use of translation.
Translating materials can be tricky, especially when you want to do marketing in a culture specific way. It is not always possible to make a good translation from one language to the other in a direct way. In addition, you notice that icons and colors may mean something different in another region or in another language.
What you should do
There are companies that specialize in offering translation services. Such companies have diverse experiences in different areas and usually have a team that can handle different translation needs.
If you are not in a position to do proper translations for yourself, you should seek the services of a professional. Some of the common things that can be translated for you include testimonials, catalogues, brochures, sell sheets, flyers, digital copies like advertisements and emails, web copies. Training materials like code of conduct, power point presentations, workbooks, and e-learning courses, and marketing surveys, even videos can also be translated.
It is important to ensure that the person doing the translations is a specialist in the language. If possible, the person should be a native speaker and should have some knowledge of the language. An experienced person tends to give a better translation too.
Dependable translations
It is important to have a proper translation of all the marketing audios. It is not just about the images. You need to send the kind of message that you meant to send originally. The translation requires skills as well as the possibility of adapting.
There are people who think that audio translation needs to be carried out by translators who are non-specialists. However, this should never be the case. When you want to pass a very specific message, but it has to be translated, then the translation process becomes a very important one and you should be very attentive too. It is important to understand the message so that the service or products being offered do not get miss-represented.
It is very easy to make a mistake when you are audio translating and translation software does not always give accurate results. Sometimes you may end up with an audio that is translated, but without much sense to it. As such, you should seek the services of someone who not only translates, but also proof listen to ensure that you won’t come out as funny to the audience, when you don’t do proper translations, it becomes very hard for the customers and potential customers to understand you or take you seriously. These are detrimental to the brand you were aiming at promoting to the word.
Quality
When you are having videos or audios related to marketing translated, the quality is very important and should never be taken lightly. Every company that wants to do some translations should always consider the quality of the audio before they are sent out or used internally. When you do a bad translation, the company’s image will defiantly be affected and that too in a negative way. When this happens. Then there is no logic in advertising in the first place.
When marketing audios are used internally, they can be used to convey different guidelines and instructions to all staff that work for the company and the subsidiaries. When the same are used outside, then they are designed to target customers and the main aim is to get the attention and interest of such clients. It is always important to encourage them or make them want to stay for more.
Since the message is to be used out of the company, the quality must be considered at all times. If you fail to ensure the quality of your translations, then the advertising campaign will be highly undermined and you will not reap the benefits that marketing should bring in the first place. It is important to note also that videos have taken their position in marketing and therefore the accompanying audios should be great too. You can also add subtitles in the preferred language to help people understand.
The marketing translation world
Marketing is a field in itself and should be treated as such at all times. When you want to translate documents, it is important to have translators who are specialists in marketing do the work for you. This is because translations involve mechanisms that may not be used in cases of technical translations.
Getting services from a translator, who is a specialist in marketing, means that he/she will be able to adopt such a translation so that it reflects a given culture especially when it comes to humor and words.
There is a lot that is required in a successful translation; one project may not be the same as the next. Something will always be different. It is important to create a copy that resonates with the local people whom you are targeting if you want them to get the intended message. That is why it is important to get services from a native speaker.
Catch lines
Advertising audio catch lines can be a bit difficult to translate and if not done properly, you may end up distorting the message that was intended. It is important to use translators who can make good translation of the catch lines. The catch lines are what most people remember in an advertisement and are therefore very important. For one to translate well, they need basic communication knowledge to embrace the task ahead. It is important to come up with catchphrases that people can actually relate to and understand.
Category: Content Marketing
Keywords: catch lines, audio content, content translation
Tags: audio translations, translations, digital marketing, content marketing
